Company: GE Healthcare Biosciences Project: Joint Sales & Marketing Conferences Location: San Diego

GE Healthcare is a $15 billion business division of General Electric Company, employing more than 43,000 people worldwide. GE Healthcare Biosciences, formerly Amersham Biosciences prior to acquisition by GE in 2004, has two business divisions - Discovery Systems (DS) and Protein Separations (PS), experts in medical imaging and information technologies, medical diagnostics, disease research, drug discovery and biopharmaceutical manufacturing technologies.

GE had a companywide initiative on Growth in 2005, which was echoed in the conference objectives:
 • To drive growth into every aspect of commercial activity as the main target and cultural imperative
 • To share new growth strategies with all teams and functions
 • To enable growth strategies to be owned by targeted teams and individuals through carefully planned and led breakouts and workshops
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